TIP 1:
Next time you want to win an election don't accuse British working class people of being wankers, losers and/or stick two fingers up at us. Don't ever call us thick, saddoes and/or a bunch of racists.
TIP 2:
Don't believe that the timely death of an MP and the view of their grieving spouse carries much sympathy, if any, with the electorate and influences how they vote - it clearly does not!